Personal Brand Architect & Visual Strategist in Calgary

Hey, welcome I’m really glad you’re here.

I’m Rey Guillén Díaz — a graphic designer, visual strategist, and creator of personal and business brands that don’t just look good… they connect, convert, and leave a legacy.

My journey began in Venezuela, where I founded Futurographics, my first creative agency and digital marketing academy. With a borrowed laptop and a bold vision, I turned raw ideas into magnetic brands and mentored dozens of creatives who now continue to inspire through their work.

Over the past 15+ years, I’ve worked with clients across Latin America, Europe, and North America, building and projecting global brands from Venezuela to Canada.

Today, I lead and co-create across multiple high-impact projects that reflect my evolution and purpose:

🔵 Yelloff Media Corporation – a creative branding and multimedia agency I
co-founded in Canada with Carolina López. We offer top-tier creative solutions through a unique monthly membership system designed for business growth.

⚫ Futurographics – the core of my creative journey. A design agency and academy dedicated to helping entrepreneurs and designers build solid, meaningful brands with long-term vision.

🔴 Design Your Life Today Inc. – a deeper and more holistic approach, where I combine mindset, marketing, and design to help people uncover their passion, break through mental blocks, and build personal brands that reflect their purpose and power.

🎙️ Diseña Tu Vida Hoy – the Spanish-language extension of this vision. Through content, mentorship, and the Diseña Tu Vida Hoy Podcast, I interview entrepreneurs, artists, and changemakers who’ve chosen to live with intention and build lives rooted in passion.My work isn’t mass-produced. It’s intentional.
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I don’t sell services. I create transformation, design clarity, and walk beside those ready to make their mark.If you have a vision, a project, or a brand in the making —
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I’m here to help you see it, feel it, and project it like never before.

Creative Directions

Branding

Web design

Social Media

I’m not here to offer fixed services.
I’m here to co-create bold, meaningful brands from concept to execution.
Whether it’s the story behind your visuals, the essence of your brand, or the way it lives online, I help ideas find their most powerful expression. If you have a project, an idea, or even a spark
Let’s bring it to life together. Ready to build something powerful together?

"A brand isn’t just a logo.
It’s your power in motion.
It’s the silent salesman that speaks when you’re not in the room, and the reason people trust, follow, and pay.
The difference between those who blend in… and those who dominate, starts here."
Ready to project your power?

“Real Words. Real Results. Real Brands.”

“I never thought a brand could feel this aligned.
After working with Futurographics, it was no longer just a logo — it was my story, visualized.”

— A founder who finally saw their identity clearly

“I found the podcast randomly one night… and ended up rethinking everything.
Diseña Tu Vida Hoy didn’t just inspire me,
it helped me connect with the version of me I’d been avoiding.”

— A listener who turned awareness into action

“With Yelloff, I got more than branding.I got a system, a direction, and the confidence to grow without second-guessing every move.”

— An entrepreneur ready to scale with clarity

🚀 How I Help You Build a Brand That Sells,
Connects and Stays in Mind

We Design a Strategic Path

🧠 We meet. We talk. I dig deep. I ask what others won’t. I see what others don’t. Together, we draw the blueprint for your brand’s transformation, using tools from any of my top-tier creative platforms:
🔵 Yelloff Media,
⚫ Design Your Life Today, or
🔴 Diseña Tu Vida Hoy (en español).
No one-size-fits-all.

Just real strategy built for your vision, your budget, and your next level.

I Deliver. We Elevate.

🔥 Once we lock in the strategy, I activate the plan with precision.Whether it’s branding, design, marketing, mindset or your personal identity — I’ll bring your brand to life with high-converting visuals and a message that speaks to the brain and the heart. My process isn’t about speed. It’s about impact.
Because results matter more than impressions.

We Connect

📩 You send me your story, your idea, your pain point… whatever’s on your mind. I’m here to listen.
‍Because before I create, I understand.
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Your brand is not a product, it's your essence.Tell me who you are, what you’re building, and what’s keeping you stuck. I’ll reply personally, and we’ll schedule a real session to map out your next bold move.